The Huracan Supercar is Lamborghini’s Cash Cow

Lamborghini first unveiled its ‘baby Lambo,’ the Huracan supercar, online in December 2013 before its worldwide debut at the 2014 Geneva Auto Show. The Huracan replaced the Lamborghini Gallardo, and at first, it seemed the new supercar had impossibly big shoes to fill. After all, the Gallardo was immensely popular in its time. It also happened to be Lamborghini’s most successful model when the Huracan was launched.

However, any doubts about the Huracan’s performance in a crowded market were quickly dispelled. The car proved to be an instant hit, taking in about 3,000 customer orders in the first year alone. In April 2022, the 20,000th Huracan supercar rolled off the assembly line. To put this into perspective, Lamborghini sold 14,022 Gallardo models (its one-time most popular car) over a production run that lasted a decade, from 2004 to 2014.

A base Huracan supercar sells for about $200,000. The most expensive variants like the Huracan STO or Tecnica cost well in excess of $300,000. When you do the rough calculation, you understand just how profitable the Huracan has been for the Lamborghini brand. Lamborghini’s ‘cash cow’ owes its astounding success to a few key reasons, some of which we highlight below.

A Winning Design

Lamborghini models are designed to be visually intense; cars with a commanding presence even when stationary. The Huracan supercar is no exception, with a bold modern look and wide stance that immediately captivates any observer. The design of the Huracan draws inspiration from the spiky hexagonal forms of the carbon atom, a pattern visible in places like the air intakes and door mirrors. LED strips form a distinctive ‘Y’ shape in the headlights and taillights, a nod to Lamborghini’s signature styling.

The interior of the Lamborghini Huracan is decidedly driver-centric, with every control element placed for easy access. The lightweight bucket seats offer great comfort and driveability, with materials like leather and Alcantara offering a luxurious feel to complete the experience. 

The Heart of the Huracan Supercar

The Gallardo was the first production Lamborghini with a V10 engine, and the carmaker wisely stuck to the same formula for the Huracan, albeit with some tweaks to make it even more potent. Packed within the Huracan’s frame is a 5.2-litre naturally aspirated V10 that cranks out anywhere from 572 hp to 631 hp, depending on the model variant. It is an engine that makes the Huracan a formidable opponent to offerings from rival manufacturers like Ferrari and Porsche.

The model type also determines whether all that power is fed to all four wheels or the rear wheels alone. In skilled hands, the engine’s output is more than enough for serious supercar performance. The Lamborghini Huracan can rocket to 60 mph in less than three seconds and max out at a top speed just north of 200 mph.

The Huracan variants

Buoyed no doubt by the success of the Huracan launch, Lamborghini wasted no time getting down to business with a plan to extract every last bit of commercial potential from the car. There has been a steady release of Huracan models almost every year since the first variant launched. Today, there are eight different Huracan supercar models on the market. This number doubles when considering body styles, as each model is available in coupe and convertible trims. 

The latest and final Huracan variant is the highly anticipated Huracan Sterrato. It is billed as a proper offroad supercar with several tweaks that make it suited to life away from paved roads. The table below shows the timeline of all the Huracan models and corresponding power output. 

It is a business strategy right out of sister company Porsche’s playbook (try to count how many Porsche 911 models there are today). However, it’s one that’s allowed Lamborghini to sustain customer interest in the Huracan supercar, cater to a broad spectrum of customers, and, we daresay, keep the cash rolling in.